Purse sales exceeded 150 million yen in one day! Introducing ETiAM’s spring lineup.”2023

Collection handled by SACS’s BAR HD with over 600 stores nationwide.

“ETiAM is a bag brand handled by SACS’s BAR Holdings Co., Ltd., a company with a long history of over 80 years and over 600 stores nationwide specializing in bags and fashion goods.

Since its launch in 2020, ETiAM has been developed as an original brand that leverages the company’s extensive knowledge and expertise.

As they enter the third year of their brand’s establishment in 2023, and with the season for the highest sales of wallets and bags approaching, we would like to introduce their lineup of ETiAM products.”

“On January 6th, a day of good fortune for sales, wallet sales reached 150 million yen!

January 6th marked the first day of good fortune for sales in 2023. The wallet sales for all SACS’s BAR Holdings stores reached 150 million yen in just one day, three times the average weekday sales of around 50 million yen.”

“The top choice for 2023 among both men and women is the “Hand & Sling” adult drawstring bag (¥41,800). It has a new shape that can be used as a drawstring bag and a handbag, with a 2-WAY design. Made from sturdy leather, this bag has a mature expression and has been a best-seller since its release.”
Purse sales exceeded 150 million yen in one day! Introducing ETiAM's spring lineup.

“The “Canvas Shoulder Tote” (¥51,700), made of elegant canvas, is also a popular item among adults. The body has been treated with a waterproofing process, and the leather parts have been designed with a focus on the feel of the leather, making it a practical and comfortable item to use in daily life. In addition, it features an outer pocket that fits a smartphone and an inner pocket that can accommodate a 13-inch PC, making it a great choice for those who prefer a business style.”

Purse sales exceeded 150 million yen in one day! Introducing ETiAM's spring lineup.

“Fragment Case ¥18,700 (H8.5 x W11 x D1.5)”

Made from soft goat leather from a French tanner
Flap with the secure cardholder
Three card pockets
Zipper coin pocket
Two-fold bill compartment.

Purse sales exceeded 150 million yen in one day! Introducing ETiAM's spring lineup.

“Round Zipper ¥55,000 H9.5×W21.5×D3”

Glass-like beautiful texture
Fine cord creates a gloss
Industry-leading tannery factory. Interior lined with Dupuy leather.
Cordovan – specific leather from the horse’s hindquarters
Cordovan – rare material with horses that have it and horses that do not.

Purse sales exceeded 150 million yen in one day! Introducing ETiAM's spring lineup.

【Shop Information】
The flagship store was opened in April 2021 in Kuramae. It has a workshop and a cafe, and there are sofa seats and terrace seats on the 2nd floor, where you can enjoy coffee and sweets while viewing the products.

In addition to Kuramae, it is available online at major department stores. They are also actively developing POP-UP STOREs.

■ETiAM KURAMAE
Address: 2-3-5 Kuramae, Taito-ku, Tokyo
Phone: 03-3864-2655
Business Hours: 11:00 AM – 7:00 PM (Cafe LO 6:30 PM)
Closed: Wednesday

■Other locations
・Isetan Shinjuku Men’s Store B1F/1F
・Isetan Mitsukoshi Online Store
・Hankyu Men’s Tokyo
・Hankyu Men’s Online Store
・Takashimaya Yokohama
・Barneys New York’s various locations

About SAIGO

I am writing articles with the intention of conveying the idea of "Good old Japan" from the perspective of Japanese people.

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