THIS IS JAPAN

Picture yourself wandering through the neon-lit streets of Tokyo on a crisp evening. The air buzzes with energy from nearby izakayas—those cozy Japanese pubs where friends and colleagues traditionally unwind over sake or beer. But peek inside one of these spots today, and you might spot something unexpected: groups clinking …

Japan’s allure as a top global travel destination shows no signs of fading. According to the latest figures from the Japan National Tourism Organization (JNTO), released on September 17, 2025, a staggering 3.428 million foreign tourists visited the country in August alone. This marks a 16.9% increase compared to the …

Asahi Beer’s “Night-Only Sparkling Water” Revolution:  In a world where evening rituals are evolving faster than ever, Asahi Beer is shaking things up with a fresh take on non-alcoholic refreshment. On September 17, 2025, the Japanese beverage giant unveiled “Wilkinson Tansan Tag Sober” under its iconic Wilkinson brand—a line of …