As the first snowflakes begin to dust the peaks of Hokkaido, ski enthusiasts around the …
Read More »Pocky’s Iconic Stick Shape Secures 3D Trademark: Ezaki Glico’s Brand Protection Triumph
On August 4, 2025, Ezaki Glico, the renowned Japanese confectionery company, announced a groundbreaking achievement: the registration of Pocky’s distinctive long, thin stick shape as a “three-dimensional trademark.” This milestone is more than just a legal victory—it’s a celebration of Pocky’s enduring legacy as a beloved snack, both in Japan …
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