Asahi Beer’s “Night-Only Sparkling Water” Revolution: In a world where evening rituals are evolving faster than ever, Asahi Beer is shaking things up with a fresh take on non-alcoholic refreshment. On September 17, 2025, the Japanese beverage giant unveiled “Wilkinson Tansan Tag Sober” under its iconic Wilkinson brand—a line of …
Read More »Launch of new brand “Asahi Sou,” focusing on “fragrance” for green tea, to meet the growing demand, available from April 4th, 2023
Asahi SoftDrink Sales Co., Ltd. will launch a new green tea brand, “Asahi SOU,” on April 4th. They aim to sell 5 million boxes annually. Product Features Asahi has launched a new green tea product called “Asahi SOU,” a different kind of green tea with a unique and vibrant aroma …
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