Recent Posts

Pocky’s Iconic Stick Shape Secures 3D Trademark: Ezaki Glico’s Brand Protection Triumph

On August 4, 2025, Ezaki Glico, the renowned Japanese confectionery company, announced a groundbreaking achievement: the registration of Pocky’s distinctive long, thin stick shape as a “three-dimensional trademark.” This milestone is more than just a legal victory—it’s a celebration of Pocky’s enduring legacy as a beloved snack, both in Japan …

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Japan’s 2025 Minimum Wage Soars to 1,118 Yen: Record-High Hike Amid Inflation and Economic Shifts

Introduction: A Landmark Wage Increase In a significant move for Japan’s workforce, the Central Minimum Wage Council announced on August 4, 2025, that the national weighted average minimum wage will rise to 1,118 yen per hour for the fiscal year 2025. This increase of 63 yen, or 6.0%, from the …

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Japan’s Rice Reserve Crisis: 9,000 Tons Canceled Due to Shipping Delays and Supply Chain Woes

In Japan, the government stockpiles rice as a strategic reserve to ensure food security and stabilize market prices. Recently, however, this system has faced a significant challenge: businesses are canceling or reducing their orders for reserve rice under the non-competitive contract system, known as “zuii keiyaku” in Japanese. An investigation …

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