THIS IS JAPAN

Introduction In the sprawling fields of Hokkaido, Japan’s northernmost island, a troubling trend is taking root. Over the past decade, the number of children stepping up to take over their family farms has dropped by a staggering 40%. This decline, fueled by harsh economic conditions, the demanding nature of farming, …

In a groundbreaking move, the Japanese government, led by Prime Minister Shigeru Ishiba, has decided to pivot its agricultural policy toward increasing rice production. This decision, set to be formally announced at a ministerial meeting on August 5, 2025, comes as a direct response to recent rice price hikes triggered …

On August 4, 2025, Ezaki Glico, the renowned Japanese confectionery company, announced a groundbreaking achievement: the registration of Pocky’s distinctive long, thin stick shape as a “three-dimensional trademark.” This milestone is more than just a legal victory—it’s a celebration of Pocky’s enduring legacy as a beloved snack, both in Japan …