The Voice Japan: Singer-Songwriter Yuuri Joins as Coach for the World’s Top Music Audition Program’s First Landing in Japan 2023

The world’s top music audition program “The Voice,” which has won four Emmy Awards, will land in Japan for the first time

The Voice Japan: Singer-Songwriter Yuuri Joins as Coach for the World's Top Music Audition Program's First Landing in Japan in 2023

The world-renowned music audition program, “The Voice,” which has won four Emmy Awards, will debut in Japan. Singer-songwriter Yuuri (28) has been announced as one of the four leading coaches, while the remaining three will be revealed later. Developed by ITV Studios, “The Voice” has been localized in 73 countries, boasting 148 franchises, making it the most successful scriptless format brand in the world market. The show has proven to be a hit in various countries, including France and Italy, and the American version is currently airing its 23rd season on NBC.

The Japanese version will be broadcast nationwide on terrestrial television and other platforms from April 2023, with its official website URL being


The Profile of YURI

YURI is a singer-songwriter from Makuhari, Chiba, with a powerful voice that can handle all kinds of music. He creates his unique world with each performance. His representative song, “Dry Flower,” became the first solo artist to surpass 700 million streams and topped the overall Billboard Japan Hot 100 chart in 2021. His song “Betelgeuse” has reached 400 million streams, and each song has become a viral hit. His first album, “壱,” was a long-lasting success in CD and digital formats. As of January 2023, his cumulative streaming plays for all his music have surpassed 2.5 billion, and he has around 1.36 million subscribers to his “YURI Channel,” where he is actively engaged.

As a hybrid artist in the new era, he is one of the most famous artists, and his future activities are highly anticipated.

Thoughts on being a coach on “The Voice Japan.”

“I accepted this role with the hope of being a source of strength for those pursuing their dreams. I genuinely believe that singing has infinite possibilities, so I am excited to find and listen to some wonderful songs myself.”


What is the appeal of “The Voice”?

“I think the show’s appeal is how the contestants use their singing ability and emotions to turn everything upside down quickly. It’s fascinating to see that. I believe that it’s not just about singing skills but also about conveying something in a short amount of time. I love making music and singing, but I also love listening to music, so I look forward to hearing the contestants’ songs in this audition.”

“Check Yuri’s song on Amazon”

About The Voice

The Voice Japan: Singer-Songwriter Yuuri Joins as Coach for the World's Top Music Audition Program's First Landing in Japan in 2023

“The Voice” is a music audition program that seeks to find the top “voice” in a country. First, the show brings together talented singers with various vocal abilities. Then, it pits them against each other until one emerges as “The Voice Japan” champion, focusing on vocal ability rather than appearance. The show doesn’t have traditional judges but four top-class artists who serve as coaches to discover promising yet unknown vocalists and provide them with coaching.

In the opening “Blind Auditions” stage, coaches cannot see the performers with their own eyes and instead sit with their backs to the stage, relying solely on the singers’ voices to judge their talent. In the next step, the “Battle Round,” the surviving vocalists compete against each other in a ring, showcasing their vocal prowess. In the final stage, the live show, viewers of the program vote for their favorite vocalist, and ultimately, only one vocalist becomes The Voice champion.

Will Kerslake, the Global Head of ITV Studios responsible for The Voice franchise, stated, “Since the premiere of ‘The Voice’ in 2010, this music program has been broadcast in over 70 countries worldwide and has been an enormous success.

About Ohtani

"I was born and raised in Tokyo. I create articles that convey the charm of Japan in an easy-to-understand way."
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