Dragon Quest Walk x Zunda Mochi
Kasho Sanzen Co., Ltd., the manufacturer and seller of “Hagi no Tsuki,” a famous sweet from Sendai, has teamed up with Square Enix Co., Ltd. to develop a new item for the location-based RPG game “Dragon Quest Walk” (iOS/Android) called the “Real Souvenir Project.” The sixth edition of the project, which involves creating real-life versions of in-game items, will be launched on March 17 (Friday) and will be available exclusively at stores within Miyagi Prefecture and online shops.
Real Souvenir Project Vol. 6: https://www.dragonquest.jp/walk/omiyage/6/
As part of the Real Souvenir Project, Zunda Charyo, a specialty sweets shop in Miyagi Prefecture that specializes in “zunda,” a traditional cuisine from Sendai, has collaborated to develop a souvenir called “Zunda Mochi,” which players can obtain by visiting landmarks in the game and clearing quests. Zunda Charyo aims to preserve the culture and deliciousness of zunda and share it with people all over Japan.
To make the traditional food culture of Sendai, Miyagi, “Zunda Mochi,” more accessible, Zunda Charyo has created a version of Zunda Mochi that wraps sweet bean paste in mochi and can be carried at room temperature. The souvenir “Zunda Mochi” obtained in the game is designed in the motif of the “Slime Behomazun,” The package is created in the shape of a three-dimensional Slime Behomazun. The box contains individually packaged Zunda Mochi, each wrapped to resemble the “Monster’s Heart.”
Product Name: Suraimu Behomazunda Mochi
Contents: 8 pieces
Tax-included price: 1,480 yen
Sales period: March 17, 2023 (Friday) to May 31, 2023 (Wednesday) *Limited-time stores available
[Zunda Saryo] Sendai Station Zunda Komichi Store, Souvenir Shop Sendai No. 1
Hirose-dori Omachi Main Store, Matsushima Teramachi Koji Store, Souvenir Shop Sendai 7th Store, Meihinkan S-PAL Sendai Store
[Limited time event] March 17 (Fri)-March 31 (Fri)
・JR Sendai Station 3F, Sendai Airport 2F
JR Sendai Station 2F New Days Sendai No.7, Sendai No.8
[Kasho Sanzen Online Shop]
March 17 (Friday) AM 10: 00 ~
* Limited quantity sold every day, up to 2 items per person.
Real Souvenir Project
In the smartphone game “Dragon Quest Walk,” players can visit real-life locations called “landmarks” to receive special quests and obtain in-game items called “souvenirs” upon completion. The Real Souvenir Project aims to recreate these souvenirs in real life. The “Suraimu Beho Mochi” is a souvenir inspired by the in-game landmark “Naruko Onsen” and its accompanying quest to obtain “Zunda Mochi.” The Real Souvenir Project has recreated the “Zunda Mochi” as a real-life souvenir.
Dragon Quest Walk is a location-based RPG designed for smartphones, where players become the main character and explore a world that blends the real world with the world of Dragon Quest. By walking around in real life, players can progress through the game and go on exciting adventures in this unique RPG experience.