New Daily Life is Just Around the Corner: VTuber Agency ‘Hololive Production’ Presents an Ad Crossing the Line between Reality and Virtual at Shinjuku and Shibuya Stations 2023

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On March 13, 2023, COVER corp (カバー株式会社) began displaying branding advertisements at the “Metro Promenade” in Shinjuku Station, the “Hachiko Board” in JR Shibuya Station, and on nine Tokyo Metro lines.

Displaying limited edition advertisements with the theme “A New Daily Life” featuring Hololive talents.

At the same time, Hololive Production also began displaying advertisements that propose “a new daily life” featuring their talents in the pedestrian-only underground passage that connects Shinjuku Station and Shinjuku Sanchome Station on the Tokyo Metro Marunouchi Line, on the wall of the Hachiko exit building at JR Shibuya Station, and nine Tokyo Metro lines.

About Hololive

Hololive is a female VTuber group that utilizes the system to primarily post videos and live streams on platforms such as YouTube. They are a next-generation 2D idol group that allows for support through live streams and interaction on Twitter. They specialize in commentary and live streams using sophisticated 2D and 3D character models.

Hololive’s official website: https://hololive.hololivepro.com/

Official YouTube channel: https://www.youtube.com/channel/UCJFZiqLMntJufDCHc6bQixg