In May 2025, Japan welcomed a record-breaking 3.7 million foreign tourists, a 21.5% increase from the previous year, marking the highest monthly figure ever recorded. The cumulative total from January to May reached 18.1 million, up 23.9% compared to the same period in 2024. This remarkable growth is driven by a combination of school holidays, relaxed visa policies, a weak yen, increased flight availability, and strong demand from key markets.
Tourist Numbers at a Glance
|
Period |
Foreign Tourists |
Year-on-Year Change |
|
May 2025 |
3.7 million |
+21.5% |
|
January–May 2025 |
18.1 million |
+23.9% |
Factors Fueling the Surge
Several key factors have contributed to this unprecedented increase:
-
School Holidays
In certain markets, school breaks boosted travel demand, with May seeing a spike in family trips ahead of summer holidays.
-
Relaxed Visa Policies
Japan’s eased visa requirements, particularly for travelers from China and India, have made entry simpler and more appealing.
-
Weak Yen
A depreciated yen has made Japan an affordable destination, especially for South Korean visitors enjoying favorable exchange rates.
-
Increased Flights
Enhanced flight connectivity, notably from South Korea, has improved access and supported overall demand.
-
Global Travel Recovery
The ongoing rebound from COVID-19 has driven growth, with significant increases from the U.S., China, and the Philippines.
Trends in Key Markets
Certain markets have shown exceptional growth:
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South Korea
826,000 visitors (up 11.8% year-on-year), fueled by the weak yen, more flights, and Japan’s allure—its food, fashion, and entertainment.
-
China
789,000 visitors (up 44.8%), reflecting post-pandemic recovery and Japan’s appeal for its rich culture, cutting-edge technology, and proximity.
-
India
430,000 visitors (up 47.9%), driven by a growing middle class, rising disposable incomes, and Japan’s unique blend of tradition and modernity.
-
Other Markets
A total of 19 markets hit record highs, signaling broad global interest in Japan.
Decline from Hong Kong
In contrast, Hong Kong saw a drop of 193,000 visitors (down 11.2% year-on-year). This decline stems from misinformation on social media, sparked by a manga predicting a disaster in Japan in July. The Japan National Tourism Organization (JNTO) has debunked this, stating there’s no scientific basis for the claim. Travelers are encouraged to verify information with reliable sources and avoid being misled by rumors.
Economic Impact and Future Outlook
This tourism boom is delivering a major economic boost. For instance, spending by South Korean tourists hit ¥96.32 billion in 2024, a 30.3% increase, with per capita spending at ¥109,000. Japan’s government aims to attract 60 million foreign tourists annually by 2030, and this upward trend suggests that goal is within reach.
A Note of Caution
However, travelers should stay informed. Tensions in the Middle East (involving Iran, Israel, and the U.S.) have driven up oil prices, raising concerns about fuel costs and inflation. This could impact travel expenses, so it’s wise to check the latest updates before planning your trip.
Key Citations
- Foreign visitors to Japan hit 3.7 mil. in May, new record for month
- Japan Sees Record-Breaking 21.5% Increase in Foreign Visitors in May 2025
