THIS IS JAPAN

The tea brand “T TO” targeted towards the millennial generation, developed by the 75-year-old tea maker, Harima-ya Tea Shop Co., Ltd., will release a new product, “CLEAR TEA” blended with rare buds and hojicha tea, on Friday, February 10th. About the brand T TO, a wellness tea brand, is a …

Asahi SoftDrink Sales Co., Ltd. will launch a new green tea brand, “Asahi SOU,” on April 4th. They aim to sell 5 million boxes annually. Product Features Asahi has launched a new green tea product called “Asahi SOU,” a different kind of green tea with a unique and vibrant aroma …

Kagome Co., Ltd. will propose “Hiroshima Pasta” using Hiroshima’s famous seafood and agricultural products and tomato products for the “G7 Hiroshima Summit” to be held in Hiroshima Prefecture in May 2023. Furthermore, in collaboration with the Hiroshima Summit Citizens’ conference, they will disseminate the appeal of food ingredients produced in …