“KitKat” Celebrates 50th Anniversary: Two Flavors in One Bite with “Whole Wheat Biscuit In” and “Original”

https://nestle.jp/kitkat/yokubari-w

“KitKat” releases a new product to celebrate the 50th anniversary of its release in Japan, the “KitKat Mini Yokubari Double,” which makes you enjoy two flavors at once – “Whole Wheat Biscuit In” and “Original.”

“KitKat” originated in the UK and is sold in over 80 countries worldwide. Since its release in Japan in 1973, it has been the number-one chocolate brand in domestic sales and has been loved by many people. To commemorate its 50th anniversary since its release in Japan in 1973 and to express gratitude for 50 years of support, they have developed a new “KitKat” product that makes you enjoy two flavors simultaneously, the first of its kind in Japan.
 

 
The “KitKat Mini Yokubari Double Whole Wheat Biscuit In & Original” is a product that combines the crispy texture and nutty flavor of “whole wheat biscuits” incorporated into the chocolate coating of “KitKat Mini Whole Wheat Biscuit In” and the familiar taste of “KitKat” in its red packaging. Combining these two flavors in an exquisite balance makes you enjoy the crispy texture of “whole wheat biscuits” while savoring the moderate sweetness of the milk chocolate of “KitKat.”

To make the product’s unique feature of combining two flavors easy and fun to understand, they have appointed Daimaou Kosaka and Pikotaro as the official ambassadors of the product. In addition, they have created humorous videos, such as the “Yokubari Double Birth!? Version”, which depicts the story leading up to the creation of the product, and a video of Pikotaro dancing to “PPAP KitKat Yokubari Double Ver.” on the brand’s unique website. They will also be hosting the “#KitKatChallenge” on TikTok, where users can use the “duet function” to dance with Pikotaro to “PPAP KitKat Yokubari Double Ver.”