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The Real Meaning of “Doudemo Ii” (どうでもいい): Why This Japanese Phrase Often Carries a Negative Edge

You’ve probably seen “doudemo ii” (どうでもいい) in anime subtitles, heard it in J-dramas, or stumbled across it on Japanese Twitter threads. At first glance, it looks harmless—literally “it’s fine either way,” right? But ask any native speaker and they’ll tell you: this phrase is rarely neutral. In fact, “doudemo ii” …

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