20 Best-Selling Wagashi (Japanese Sweets) Selection 2023

20. Kawachi Surugaya’s “Meigasen” Assorted Sweets, a set of 10 pieces.

Product Introduction: We have prepared a set of 10 pieces featuring three representative traditional Japanese baked confections: Kurimanju (Chestnut Manju) x 3 pieces, Momoyama x 3 pieces, and Castella Manju x 4 pieces. These confections embody Japanese culture’s essence and offer nature’s delightful flavors. They make an excellent gift for your loved ones.

・Content
430g

・Brand:
Kawachi Surugaya

・Flavors:
Manju

BUY FROM AMAZON JAPAN

19. Baikodo’s “Hyakkei” Wagashi Assortment

20 Best-Selling Wagashi (Japanese Sweets) Selection 2023

Wasanbon sugar is a traditional Japanese fine-grained sugar known for its unique flavor and exquisite texture.

Each piece in the assortment is meticulously crafted to highlight the distinctive qualities of Wasanbon sugar. The dried confections offer a harmonious blend of flavors and textures, creating a delightful taste experience.

Whether enjoyed as a personal treat or presented as a gift, Baikodo’s Hyakkei Wagashi Assortment with Wasanbon sugar is a perfect choice for those seeking a taste of traditional Japanese confectionery and the refined sweetness of Wasanbon sugar.

・Content
54g

・Brand:
Baikodo

・Types:
Wasanbon sugar

BUY FROM AMAZON JAPAN

18. Nakashima Daishodo’s “Kogane Imo” Japanese-style Sweet Potato confection

20 Best-Selling Wagashi (Japanese Sweets) Selection 2023

Nakashima Daishodo’s “Kogane Imo” Japanese-style Sweet Potato confection is a delectable treat that showcases the rich flavors of golden sweet potatoes in a traditional Japanese style. It is commonly known as Sweet Potato Mont Blanc.

This confection is crafted with great care, combining the natural sweetness of Kogane Imo, a unique sweet potato variety, with Japanese confectionery’s artistry. The result is a smooth, creamy sweet potato filling encased in a delicate pastry shell.

Nakashima Daishodo takes pride in using only the finest ingredients and traditional techniques to create confections. The Kogane Imo Sweet Potato confection perfectly captures the essence of Japanese flavors, offering a delightful and visually appealing treat.

Whether enjoyed for personal indulgence or shared with others, the Kogane Imo Sweet Potato confection from Nakashima Daishodo is a wonderful choice for those seeking a taste of Japanese confectionery craftsmanship and the unique flavors of sweet potato.

・Content
410g

・Brand:
Nakashima Daishodo

・Types:
the natural sweetness of Kogane Imo

BUY FROM AMAZON JAPAN

17. Okashi Koubou Kofuku – “Kofuku Dango Assortment – 10 Varieties, 10 Skewers”

20 Best-Selling Wagashi (Japanese Sweets) Selection 2023

Indulge in the delightful assortment of Kofuku Dango from Kogashi Koubou Kofuku with this set of 10 skewers featuring ten different varieties of dango, all infused with the exquisite flavor of matcha.

Kofuku Dango is a traditional Japanese sweet with chewy rice dumplings skewered together. Each skewer in this assortment presents a unique combination of flavors and textures, meticulously crafted to provide a harmonious taste experience.

With matcha’s rich and distinct taste, these Kofuku Dango offer a delightful blend of earthy and sweet flavors. The chewy texture of the rice dumplings adds a satisfying mouthfeel, while the matcha glaze adds a touch of elegance.

Whether enjoyed as a personal treat or shared with friends and family, the Kofuku Dango Assortment from Kogashi Koubou Kofuku is a perfect choice for those seeking a taste of traditional Japanese confectionery and the refined essence of matcha.

・Content
600g

・Brand:
Okashi Koubou Kofuku

・Types:
dango

BUY FROM AMAZON JAPAN

16. Hitotoe Yoshino no Kuzumochi – 6 Pieces

20 Best-Selling Wagashi (Japanese Sweets) Selection 2023

Indulge in the deliciousness of Hitotoe Yoshino no Kuzumochi with this set of 6 pieces. Kuzumochi is a traditional Japanese sweet made from kuzuko (arrowroot starch) and served with kuromitsu (brown sugar syrup) and kinako (roasted soybean flour).

Yoshino, no Kuzumochi from Hitotoe, is crafted with utmost care and attention to detail, using high-quality ingredients to ensure a delightful and authentic experience. Each piece is carefully made to achieve a soft and chewy texture that melts in your mouth.

Combining the smooth kuzumochi, the rich flavor of kuromitsu, and’s nutty taste of kinako creates a harmonious blend of flavors. The sweetness of the brown sugar syrup perfectly complements the subtle taste of the kuzumochi, resulting in a satisfying treat.

Whether enjoyed as a personal indulgence or shared with friends and family, Hitotoe Yoshino no Kuzumochi is a delightful choice for those seeking a taste of traditional Japanese confectionery and the unique flavors of the Yoshino region.

・Content
680g

・Brand:
Hitotoe

・Types:
Kuzumochi

BUY FROM AMAZON JAPAN

15. Sohmi Kaoan – Japanese Confectionery, Do-Myouji Sakura Yokan Jelly

20 Best-Selling Wagashi (Japanese Sweets) Selection 2023

Experience the exquisite taste of Sohmi Kaoan’s Do-Myouji Sakura Yokan Jelly. This traditional Japanese confectionery combines the flavors of Do-Myouji, a type of sweet rice cake, with the delicate essence of cherry blossoms.

The Do-Myouji Sakura Yokan Jelly is crafted with precision and care, using high-quality ingredients to ensure an authentic and delightful experience. The jelly has a smooth and silky texture, allowing it to melt in your mouth.

With its captivating aroma and subtle sweetness, the Do-Myouji Sakura Yokan Jelly offers a harmonious blend of flavors. The delicate sakura (cherry blossom) essence adds a touch of elegance and beauty to this traditional treat.

Whether enjoyed as a personal indulgence or as a gift, Sohmi Kaoan’s Do-Myouji Sakura Yokan Jelly is a perfect choice for those seeking a taste of Japanese confectionery craftsmanship and the enchanting flavors of cherry blossoms.

・Content
660g

・Brand:
Somikaan

・Types:
Do-Myouji Sakura Yokan Jelly

BUY FROM AMAZON JAPAN

14. Izumo Kanten Workshop – 8 Snow Fuwari Cubes, Colorful and Cute

20 Best-Selling Wagashi (Japanese Sweets) Selection 2023

Indulge in Izumo Kanten Workshop’s delightful treats with this 8 Snow Fuwari Cubes set. These colorful and adorable jelly cubes are made from agar, a Japanese gelatin known as Kanten.

Each cube is meticulously crafted to achieve a light, fluffy texture resembling freshly fallen snow. The vibrant colors add a playful and charming touch to these sweet treats.

The Snow Fuwari Cubes from Izumo Kanten Workshop are visually appealing and offer a refreshing and enjoyable eating experience. The kanten jelly provides a delicate and satisfying texture, while the subtle sweetness enhances the overall taste.

Whether you enjoy them as a sweet snack or serve them as a delightful dessert, these Snow Fuwari Cubes are sure to bring joy and a touch of cuteness to any occasion.

・Content
210g

・Brand:
Izumo Kanten Workshop

・Types:
Jelly

BUY FROM AMAZON JAPAN

13. Mini Dorayaki – Generous 25-Piece Set, Individually Wrapped, Homemade Sweet Red Bean Paste

20 Best-Selling Wagashi (Japanese Sweets) Selection 2023

Indulge in the delectable delight of Mini Dorayaki with this generous set of 25 pieces. Each Dorayaki is wrapped for freshness, ensuring a delightful treat every time.

Dorayaki is a famous Japanese confectionery consisting of two fluffy pancakes sandwiched in a sweet filling. In this case, the pancakes are perfectly mini-sized, providing a delightful mouthful in every bite. The filling star is the homemade sweet red bean paste, carefully prepared using traditional methods and high-quality ingredients.

With the combination of soft pancakes and the luscious homemade sweet red bean paste, these Mini Dorayaki are a true treat for the senses. Whether enjoyed as a snack, dessert or shared with friends and family, they will satisfy your cravings for authentic Japanese confectionery.

・Content
550g

・Brand:
Shinshu Ii Mono Lab

・Types:
Sweet, Azuki beans

BUY FROM AMAZON JAPAN

12. Zuikaen’s Homemade Kaguwashiki – 12 Pieces

20 Best-Selling Wagashi (Japanese Sweets) Selection 2023

Kaguwashiki is a delightful wagashi (traditional Japanese confectionery) with a fragrant and crispy outer shell filled with moist and flavorful sweet red bean paste. Its homemade preparation ensures a unique and delicious taste.

・Content
920g

・Brand:
Soke Minamoto Kichoan

・Types:
Azuki beans

BUY FROM AMAZON JAPAN

11. Settella Nagasaki Castella 300g

20 Best-Selling Wagashi (Japanese Sweets) Selection 2023

The expiration date is 60 days from the date of manufacture. Store it away from direct sunlight and in a cool, dry place. Thanks to the generous use of eggs and sugar, you can enjoy its moist texture. It is characterized by a gentle sweetness that is pleasing to everyone. Due to its unique production method, it has a high shelf life and is less prone to drying out, allowing for long-term storage.

・Content
380g

・Brand:
Settella

・Types:
Castella

BUY FROM AMAZON JAPAN

10. Kenroku no Hana (Packaged)

20 Best-Selling Wagashi (Japanese Sweets) Selection 2023

It is a rice cracker gift designed with vibrant colors inspired by Kaga Yuzen, a traditional craft of Kanazawa. It is suitable for seasonal facilities such as Ochugen and Oseibo, as well as for celebrations, Mother’s Day, Father’s Day, Respect for the Aged Day, congratulations, and tokens of appreciation. It can also be enjoyed for personal use, not just as a gift or present. Perfect for home parties, potluck parties, birthday parties, New Year’s gatherings, Christmas parties, and more. Let’s enjoy the party!
Salada (Salad); Kurogo (Black Five); Kokuto Goma (Black Sugar Sesame); Murasaki Imo (Purple Sweet Potato); Ebimame Hana (Shrimp and Green Soybean Flower)

・Content
290g

・Brand:
Kanazawa Kenroku Seika

・Types:
rice cracker

BUY FROM AMAZON JAPAN

9. [Osu Kuri-rin] Kuri Senbon (Golden) Mont Blanc

20 Best-Selling Wagashi (Japanese Sweets) Selection 2023

Introducing our exceptional Chestnut Mont Blanc as a takeout menu option, paired with Daifuku (mochi with sweet filling). We have carefully selected premium chestnuts and enveloped them in a mochi with a chewy texture. The combination of Kumamoto Prefecture’s chestnuts and rich cream is outstanding! Indulge in this luxurious sweet treat. Experience the delightful collaboration with our uniquely fragrant Mont Blanc at your own pace. We prepare each one with care at our store. Please note that there is a limit to the number we can make per day.

Ingredients [Kuri Senbon (Golden)]: Chestnut Paste (domestically made), dairy products, sugar, candied chestnuts, malt oligosaccharide, mochi rice flour, shiratama rice flour, denpun flour, rare sugar-containing syrup, powdered sugar, agar, vegetable oil/fat, sorbitol, processed denpun flour, emulsifier, calcium carbonate, magnesium carbonate, stabilizer (thickening polysaccharide), sodium metaphosphate, pH adjuster, flavoring (contains some milk components).

・Content

・Brand:
Kuri-rin

・Types:
Sweet, Chestnut

BUY FROM AMAZON JAPAN

8. Gifu Nakatsugawa Chestnuts: 5 pieces of Chestnut Kinako Paste and five pieces of Chestnut Persimmon.

20 Best-Selling Wagashi (Japanese Sweets) Selection 2023

Contents: 5 pieces of Chestnut Kinako Paste, five pieces of Chestnut Persimmon, and ten pieces.

[Chestnut Kinako Paste] Product Size: Approximately 4cm x 3.5cm x 2cm (per piece)
Weight: Approximately 26g (per piece)
Ingredients: Chestnuts (domestic), sugar

[Chestnut Persimmon] Product Size: Approximately 4.5cm x 3.5cm x 2.5cm (per piece). Note: The size may vary slightly due to the natural characteristics of persimmons.
Weight: Approximately 32g (per piece)
Ingredients: Ichida Persimmon, Chestnuts (domestic), sugar, antioxidant (sulfur dioxide)

・Content
26g per piece

・Brand:
Kuriya Nanyoken

・Types:
Sweet, Chestnut

BUY FROM AMAZON JAPAN

7. Exquisite flavors from San’in, a selection of twelve seasonal bite-sized fresh confectioneries

20 Best-Selling Wagashi (Japanese Sweets) Selection 2023

These vibrant and colorful fresh confectioneries represent the traditional flavors of “Matsue,” one of Japan’s top three confectionery destinations. We deliver these jewel-like wagashi, so beautiful that it’s almost a shame to eat them, wrapped in a furoshiki cloth.

With the changing seasons of spring, summer, autumn, and winter, we offer a variety of wagashi types and different-colored furoshiki wraps for sale, changing four times a year (scheduled for February, May, August, and November). The currently available product is the “Spring” edition of these fresh confectioneries.

They are bite-sized wagashi, approximately 1/2 to 2/3 the size of regular ones, making them unique and special. Enjoy the seasonal elegance and flavors crafted by our skilled wagashi artisans.

・Content
20g per piece

・Brand:
sweet

.Types:
Fumizekka Sanin

BUY FROM AMAZON JAPAN

6. Tada Seika, Natural Living: Soft and Chewy Taiyaki (Mini Taiyaki),

20 Best-Selling Wagashi (Japanese Sweets) Selection 2023

We will deliver 30 pieces of Mini Taiyaki (Cream & Red Bean Paste) with a chewy texture, made with tapioca-derived starch, conveniently individually packaged in abundant quantities of 15 pieces each!
【Safely and domestically manufactured】 With a track record of 30 years! We use our dough blends, carefully considering the size and gram distribution, pouring it into each mold, and baking it perfectly.

・Content
1150g

・Brand:
Tada Seika

・Types:
Cream & Red Bean Paste

BUY FROM AMAZON JAPAN

5. Somikaan: 8 pieces of Soft and Chewy Kuzumochi and Smooth Sakura Jelly

20 Best-Selling Wagashi (Japanese Sweets) Selection 2023

Soft and chewy Kuzu Sakura “White” and smooth Sakura jelly “Pink.” The delicate and gentle sakura aroma spreads as soon as you bite. The salted cherry blossom petals add a touch of flavor, and its refined taste is loved by people of all ages, including older people—a set of two varieties. Try comparing the deliciousness of each and savor the difference.

A Japanese confectionery shop made it.
It has a delightful “jiggly” texture! The taste is gentle with a subtle sakura fragrance! We have added 100% Nagano apple juice and fruit liquor as secret ingredient, allowing us to achieve a wonderfully fruity flavor.
(※The alcohol content has been heat-treated, making it safe for children to consume.)

・Content
510g

・Brand:
Somikaan

・Types:
Jelly

BUY FROM AMAZON JAPAN

4. Soke Minamoto Kichoan, the esteemed traditional confectionery house, offers a set of 6 Kuzu Mochi Jelly Assortment,

20 Best-Selling Wagashi (Japanese Sweets) Selection 2023

Kichoan, the esteemed traditional confectionery house, offers a set of 6 Kuzu Mochi Jelly Assortments, perfect for Father’s Day gifting. This assortment includes three types of wagashi (traditional Japanese sweets) filled with kuzu (arrowroot) jelly. The set is beautifully packaged and showcases the expertise of Zuikaen in creating exquisite confections. It is a delightful gift that celebrates the occasion and provides a taste of authentic Japanese sweets.
Using Hokkaido Azuki beans. Dedication to making our own (sweet red bean paste) in-house. Three types of wagashi (traditional Japanese sweets) are leading. Each type features a dedicated and filling. We have focused on the smooth texture and exquisite flavor and emphasized the beautiful color combination.

・Content
830g

・Brand:
Soke Minamoto Kichoan

・Types:
Kuzu Mochi Jelly

BUY FROM AMAZON JAPAN

3. Itohkyuemon Matcha Sweets Assortment – Bamboo Basket, Japanese Wagashi, Uji Tea

20 Best-Selling Wagashi (Japanese Sweets) Selection 2023

The Itohkyuemon Mother’s Day Matcha Sweets Assortment is a collection of delectable matcha-flavored sweets. It comes beautifully packaged in a bamboo basket and includes a variety of traditional Japanese wagashi confections. In addition, the assortment features the finest Uji tea, known for its exceptional quality and flavor. It is the perfect gift to express appreciation to mothers on their special day. The sweets box offers a delightful combination of flavors and textures, making it a wonderful treat for any occasion.

Matcha Kuzumochi: 57g x 2 pieces
Cherry Jelly: 57g x 2 pieces
Matcha Sugar-Coated Senbei: 30g x 1 bag
Matcha Monaka: 2 pieces
Matcha Castella: 1 piece
Matcha Manju: 2 pieces
Gyokuro: 5g x 1 bag

・Content
830g

・Brand:
Assortment

・Types:
Assortment

BUY FROM AMAZON JAPAN

2. Kotsuki Chiju Senbei (16 pieces) – Kyoto Wagashi, Kyoto Sweets

20 Best-Selling Wagashi (Japanese Sweets) Selection 2023

Kotsuki Chiju Senbei is a type of traditional Japanese rice cracker from Kyoto. It comes in a pack of 16 pieces and is perfect for enjoying during tea time or as a tea snack. This delicacy is often offered as a gift or used for ceremonial purposes. It represents the essence of Kyoto’s confectionery craftsmanship and is highly regarded as a symbol of Kyoto’s sweets. It is also an ideal choice for indulging in the comforts of home.

・Content
670g

・Brand:
Toraya

・Types:
Ten small-sized yokan

BUY FROM AMAZON JAPAN

1. Toraya Small-sized Yokan Assortment (10 pieces)

20 Best-Selling Wagashi (Japanese Sweets) Selection 2023

We have prepared this yokan in a size that can be enjoyed without cutting while preserving its traditional flavors. It is the perfect size for portioning or carrying on the go.

Size: Each piece measures approximately 7.9 × 2.8 × 2.0 cm
Weight: 50g

[Yoru no Ume] Kokura Yokan (Sweet Bean Jelly)
“In the darkness of a spring night, the color of plum blossoms cannot be seen, but their exquisite fragrance remains hidden.” This confectionery name, “Yoru no Ume” (Night Plum), draws inspiration from a poem in the “Kokinshu” anthology. It likens the cut surface of kokura (sweet bean paste) to plum blossoms blooming at night. It is a representative kokura yokan from Toraya.

[Omokage] Kurozato Yokan (Sweet Bean Jelly with Black Sugar)
“Omokage” is a word that evokes memories of significant people or things, an elegant expression. Many people are reminded of nostalgic moments from the past by the distinct flavor of black sugar. Toraya uses black sugar sourced from Okinawa’s Iriomote Island.

[Shinryoku] Matcha-filled Yokan (Sweet Bean Jelly)
When it was first released in 1957, this yokan was a green-colored confectionery approved by the Ministry of Health, Labour and Welfare as an exceptional nutritional food containing chlorophyll and vitamin B complex. Since 1965, it has become known as Matcha Yokan and has been loved as a classic yokan. Enjoy its natural color and pleasant bitterness.

[Hachimitsu] Honey-filled Yokan (Sweet Bean Jelly)
We use Canadian clover honey in this yokan. Enjoy the rich flavor of love and the refined sweetness of white anko (sweet bean paste).

[Koucha] Black Tea-filled Yokan (Sweet Bean Jelly)
We use black tea produced in Ishitobi, Minamata City, Kumamoto Prefecture. Ground tea leaves are mixed with white anko and meticulously kneaded. You can savor the naturally sweet and fragrant aroma of black tea.

・Content
50g per piece

・Brand:
Toraya

・Types:
Ten small-sized yokan

BUY FROM AMAZON JAPAN

About Ohtani

"I was born and raised in Tokyo. I create articles that convey the charm of Japan in an easy-to-understand way."

Leave a Reply

Your email address will not be published. Required fields are marked *

This site is registered on wpml.org as a development site.