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Pocky’s Iconic Stick Shape Secures 3D Trademark: Ezaki Glico’s Brand Protection Triumph

On August 4, 2025, Ezaki Glico, the renowned Japanese confectionery company, announced a groundbreaking achievement: the registration of Pocky’s distinctive long, thin stick shape as a “three-dimensional trademark.” This milestone is more than just a legal victory—it’s a celebration of Pocky’s enduring legacy as a beloved snack, both in Japan …

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Japan’s Rice Reserve Crisis: 9,000 Tons Canceled Due to Shipping Delays and Supply Chain Woes

In Japan, the government stockpiles rice as a strategic reserve to ensure food security and stabilize market prices. Recently, however, this system has faced a significant challenge: businesses are canceling or reducing their orders for reserve rice under the non-competitive contract system, known as “zuii keiyaku” in Japanese. An investigation …

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