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Pocky’s Iconic Stick Shape Secures 3D Trademark: Ezaki Glico’s Brand Protection Triumph

On August 4, 2025, Ezaki Glico, the renowned Japanese confectionery company, announced a groundbreaking achievement: the registration of Pocky’s distinctive long, thin stick shape as a “three-dimensional trademark.” This milestone is more than just a legal victory—it’s a celebration of Pocky’s enduring legacy as a beloved snack, both in Japan …

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Japan’s Rice Reserve Crisis: 9,000 Tons Canceled Due to Shipping Delays and Supply Chain Woes

In Japan, the government stockpiles rice as a strategic reserve to ensure food security and stabilize market prices. Recently, however, this system has faced a significant challenge: businesses are canceling or reducing their orders for reserve rice under the non-competitive contract system, known as “zuii keiyaku” in Japanese. An investigation …

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Ultimate Guide to Japanese Convenience Stores: Mastering Konbini Culture with Tips and Phrases

When you search for “convenience store in Japanese,” you’re likely curious about the unique world of Japanese convenience stores, known as konbini (コンビニ). These aren’t just your average corner stores—they’re a cultural phenomenon in Japan, blending convenience, quality, and innovation in ways that set them apart globally. This article is …

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