In the ever-evolving world of anime music and global pop culture, few artists bridge the gap between Eastern storytelling and Western influences as seamlessly as Ikuta Lilas. On September 5, 2025, the talented singer-songwriter, best known as the vocalist ikura from the chart-topping duo YOASOBI, dropped her first-ever English-language solo track, “In Bloom.” This release is an adapted version of “Hyakka Ryouran” (“Hundred Flowers in Full Bloom”), the opening theme for the second season of the hit anime The Apothecary Diaries (Kusuriya no Hitorigoto). But that’s not all—on the same day, Ikuta was announced as a global ambassador for the iconic American fashion brand Coach, marking her debut in the fashion world. This dual milestone highlights her growing international appeal, blending music, anime, and style in a way that’s perfect for fans around the globe.
For those unfamiliar, The Apothecary Diaries is a captivating anime series based on the light novel by Natsu Hyūga, blending mystery, historical drama, and a touch of romance in an imperial Chinese-inspired setting. The story follows Maomao, a clever apothecary girl kidnapped and sold into the emperor’s rear palace, where she uses her knowledge of poisons and medicine to solve intricate court intrigues. Season 2, which premiered earlier in 2025 and is streaming on platforms like Disney+ and Lemino, dives deeper into palace politics, clan rivalries, and personal revelations. Episodes explore themes like betrayal, survival, and forbidden relationships, with standout moments including Maomao’s disappearance, the Shi clan’s downfall, and subtle hints at character backstories like Shisui’s survival. The anime’s popularity has surged internationally, thanks to its strong female lead, intricate plots, and beautiful animation, making it a must-watch for fans of historical fiction and mystery genres.
The Musical Magic of ‘In Bloom’
“In Bloom” captures the essence of The Apothecary Diaries‘ world—a lush, mysterious rear palace filled with blooming flowers, hidden secrets, and unfolding dramas. The original Japanese track, “Hyakka Ryouran,” is a dynamic pop tune with rich instrumentation that mirrors the anime’s vibrant yet enigmatic atmosphere. For the English version, Ikuta took a bold step by recording at the legendary Metropolis Studios in London, a hub that’s birthed countless iconic albums from artists like Queen and Adele. This choice infuses the song with a global polish, blending Eastern melodies with Western production flair.
The lyrics were thoughtfully translated by Konnie Aoki, who preserved the poetic nuances of the Japanese original while adapting them to English rhythms. Phrases evoking “flowers in chaos” and themes of growth amidst turmoil resonate universally, appealing to listeners who might not speak Japanese but connect with the emotional depth. As Ikuta’s first solo English release, “In Bloom” represents a personal milestone. In her own words: “I’m thrilled to release the opening theme ‘Hyakka Ryouran’ for The Apothecary Diaries Season 2’s first cour as my first English-language track on September 5. Titled ‘In Bloom,’ it was recorded at the historic Metropolis Studios in London, UK. I hope this song reaches people all over the world. Please enjoy it!”
This isn’t just a translation—it’s a cultural bridge. Anime music, or “anisong,” has long been a gateway for international fans to discover Japanese artists. YOASOBI, Ikuta’s duo with producer Ayase, exemplifies this with hits like “Yoru ni Kakeru” (Racing into the Night), which turned viral novels into chart-toppers. Formed in 2019 under Sony Music’s “novel to music” project, YOASOBI has amassed billions of streams, blending J-pop with electronic elements. Ikuta, born on September 25, 2000, in Tokyo, draws her name from the French word for lilac, symbolizing her delicate yet vibrant voice. With three older siblings and a father who taught her guitar, she started as a singer-songwriter, joining cover group Plusonica before YOASOBI skyrocketed her fame. Her versatile career also includes voice acting, adding layers to her artistic persona.
Releasing an English version aligns with the growing demand for accessible anime content. Non-native speakers can now sing along without subtitles, fostering a more inclusive fan community. On social platforms like X (formerly Twitter), fans are already sharing playlists featuring “In Bloom” alongside other anime OPs, praising its uplifting energy and Ikuta’s emotive delivery. This move could inspire more artists to create multilingual versions, enriching the global anime music scene.
Ikuta Lilas Steps into Fashion as Coach’s Global Ambassador
Adding to the excitement, September 5 also marked Ikuta’s appointment as a global ambassador for Coach, the New York-based luxury brand known for its leather goods and modern Americana style. This is her first foray into fashion ambassadorship, expanding her influence beyond music. She’s joining a star-studded lineup, including returning ambassador Elle Fanning and new faces like from K-pop group (G)I-DLE. Ikuta stars in Coach’s Fall 2025 campaign, “Revive Your Courage” (translated as “進もう、私の心のままに” or “Move Forward, As My Heart Desires”), which celebrates self-expression and boldness at any age.
A campaign video featuring Ikuta was unveiled alongside the announcement, showcasing her in Coach’s signature bags and apparel against urban backdrops. This partnership feels organic—Ikuta’s youthful, authentic vibe mirrors Coach’s ethos of empowerment and individuality. As a Japanese artist going global, she represents cultural fusion, much like how Coach has collaborated with Asian influencers to broaden its appeal. For international audiences, this highlights the blending of J-pop stardom with Western fashion, encouraging cross-cultural appreciation without overshadowing her roots.
Ikuta’s journey from indie singer to multifaceted icon underscores the power of versatility. In a world where anime, music, and fashion intersect, she embodies resilience and creativity, much like Maomao in The Apothecary Diaries. Fans can stream “In Bloom” on major platforms and catch glimpses of her Coach campaign on social media, where it’s already generating buzz.
Frequently Asked Questions (FAQs)
1. What is ‘In Bloom’ by Ikuta Lilas?
“In Bloom” is the English version of “Hyakka Ryouran,” the opening theme for The Apothecary Diaries Season 2’s first cour. It’s a pop track capturing the anime’s mysterious palace world, recorded in London and translated to appeal to global listeners.
2. When was ‘In Bloom’ released?
The song was digitally released on September 5, 2025, coinciding with Ikuta’s announcement as Coach’s global ambassador.
3. Who is Ikuta Lilas?
Ikuta Lilas, also known as ikura, is a Japanese singer-songwriter born in 2000. She’s the vocalist for YOASOBI, with hits inspired by novels, and has a background in guitar, cover songs, and voice acting.
4. What is the Coach campaign featuring Ikuta Lilas?
She’s part of the Fall 2025 “Revive Your Courage” campaign, promoting self-expression. A video was released on September 5, 2025, marking her fashion debut.
This release and partnership not only elevate Ikuta’s career but also invite more people to explore Japanese anime and music. Whether you’re a longtime YOASOBI fan or new to The Apothecary Diaries, “In Bloom” is a fresh bloom in the garden of global entertainment.
