Food

Mayonnaise in Japanese Cuisine: Why Mayonēzu (マヨネーズ) is Japan’s Favorite Condiment

If you’ve ever wandered through a Japanese convenience store or dined at a local izakaya, you might have noticed something intriguing: mayonnaise isn’t just a sandwich spread—it’s a star ingredient. For those curious about how to say “mayonnaise” in Japanese, it’s straightforward: マヨネーズ, pronounced as “mayonēzu.” This loanword from English …

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Asahi Beer’s “Night-Only Sparkling Water” Revolution: Tapping into the Sober Evening Market with Wilkinson Tansan Tag Sober

Asahi Beer’s “Night-Only Sparkling Water” Revolution:  In a world where evening rituals are evolving faster than ever, Asahi Beer is shaking things up with a fresh take on non-alcoholic refreshment. On September 17, 2025, the Japanese beverage giant unveiled “Wilkinson Tansan Tag Sober” under its iconic Wilkinson brand—a line of …

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