The highly talked-about specialty store for brown rice pasta, “Japan’s Most Delicious Brown Rice Pasta UN-GLUTEN,” which opened last October, has undergone a renewal and has become even more powerful starting this February!   Although brown rice has various health benefits, such as dieting, detoxing, and a low G.I. effect, …

The purpose of this research is to analyze the bubble tea market in Japan through a series of surveys and to find answers to the following business questions: First, at what price do people generally purchase the product for retail? Second, what are the consumer preferences in the tapioca tea …

What is Taiyaki? The first Japanese sweet I had ever tried was during winter in Setagaya, a suburb in south-western Tokyo. A local confectioner was making these little fish-shaped pieces of waffle, grilling them to shape on a specially designed mold. They weren’t expensive at all, around 100 yen or …