Japan’s love affair with vending machines is legendary. With over 3.7 million of them scattered …
Read More »TOTO Washlet’s Rapid Expansion in the U.S.: Tapping into a 3% Penetration Rate with Massive Growth Potential
The TOTO Washlet, a high-tech bidet toilet seat renowned for its innovative warm-water cleansing system, is making significant strides in the United States. Despite a modest 3% penetration rate, TOTO’s sales have surged, particularly since the COVID-19 pandemic, positioning the brand for substantial growth in a market with untapped potential. …
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