The purpose of this research is to analyze the bubble tea market in Japan through a series of surveys and to find answers to the following business questions:
First, at what price do people generally purchase the product for retail?
Second, what are the consumer preferences in the tapioca tea industry segment?
Third, what is the increase in demand from the food and beverage industry?
Tapioca tea is a drink that is produced using black tea, green tea, white tea, milk-based, chewy tapioca pearls, boba, and fruit jelly.
It is a tea sprinkled with tapioca pearls extracted from the cassava root. It is offered both hot and cold and is usually blended with ice to create a smooth or creamy drink consumed through a straw.
Tapioca tea is a rich source of Vitamin C, antioxidants, and caffeine and can help to boost the immune system, enhance energy, reduce inflammation, and improve cardiovascular health.
Research Overview
Survey period: November 25, 2022, to January 5, 2023
Research agency:
Research Contractor: Market Insights Reports
Survey Base: 500 key opinion leaders and corporate and customer end users.
We conducted a survey asking various questions about end-use technology and pricing.
Number of valid responses: (500)
Survey method: 100 telephone surveys, 400 internet surveys
Survey target: Sales companies and tapioca end-use end users.
Some of the questions we asked respondents:
What kind of tapioca tea?
Answer: The results of the survey showed that the product types found were black tea (50%), green tea (35%), oolong tea (10%), and white tea (5%).
According to current demand, black tea is the most popular product due to its potent antioxidant, anti-aging, and anti-diabetic properties, followed by the others.
What are the flavors of tapioca tea?
Answer: The results of the survey showed that the flavors of bubble tea are coffee (25%), fruit (40%), chocolate (20%), original (5%), and others (10%). Among the various flavors, fruit flavors are more popular because they are nutritionally higher than other flavors, the popularity of fruity tea-based drinks is high, and consumer preferences are high. Flavors include lychee, mango, passion fruit, peach, plum, strawberry, avocado, banana, grape, kiwi, lemon, etc.
What are the main channels for purchasing tapioca tea?
Answer: We wanted to understand how people purchased tapioca tea, so this was an essential question for us. B2B or direct sales (30%) is mainly used for commercial demand. In contrast, B2C indirect sales such as supermarkets, convenience stores, specialty stores, online retail, etc. (70%) are more commonly used.
Part of the survey results
Our survey showed that the black tea type is in higher demand than other types.
The rising health consciousness among the masses and increased awareness of the benefits of regular tapioca tea consumption are boosting the market’s growth.
Additionally, various product innovations, such as the launch of exotic flavored tapioca teas and aesthetically appealing packaging, are driving the market’s growth.
With the rapid growth of social media and retail e-commerce platforms, along with the increase in consumer spending power, other factors are expected to drive market growth.
Other vital conclusions and points from the report
According to our survey, the production of tapioca tea is increasing significantly due to its increasing applicability to consumers.
Thanks to digital media, consumer awareness of products, services, and benefits are growing, and other sources are expected to drive market growth.
Source: Ameliorate Digital Consultancy Private Limited https://bit.ly/3xb0HMQ
