The tea brand “T TO” targeted towards the millennial generation, developed by the 75-year-old tea maker, Harima-ya Tea Shop Co., Ltd., will release a new product, “CLEAR TEA” blended with rare buds and hojicha tea, on Friday, February 10th.
About the brand
T TO, a wellness tea brand, is a tea bag brand that supports the frugal desires of the millennial generation who care about taste, convenience, and health.
As people in their 30s are becoming more concerned about their health, they may find it helpful to have a tea that is easy to make and tastes good while also being mindful of their health. With this in mind, the brand was established with the concept of “simple, delicious, and healthy.”
T TO is all tea bags because it is convenient. With tea bags, pour hot water into a mug cup. It creates a moment of relaxation in modern life.
In addition, T TO uses high-quality tea bag material, “Soilon,” that has excellent extraction properties, so you can enjoy tea just by pouring hot water and waiting for one minute. The long tag string also eliminates the hassle of the tag entering the hot water when pouring into a mug cup.
Young successors with the qualification of Japanese tea instructors carefully select the tastes preferred by the millennial generation. Considering that many people are more familiar with bottled tea than traditional tea, T TO focuses on a refreshing and easy-to-drink flavor, collecting tea ingredients worldwide.
Another feature is that the aroma can be felt even in cold water. Before bed, put a tea bag and water in a bottle and store them in the refrigerator. Then, in the morning, take out the tea bag and be soothed by the full-bodied aroma of tea spreading from the mouth.
T TO(ティートゥー) aims to provide tea that can approach things that millennial generations care about in their daily lives. For example, after eating lunch at work, after a bad taste in the mouth, after exposure to strong sunlight, inner care, or in the morning when you want to refresh your mind and body. Not only can you enjoy the tea, but you can also take care of your body and incorporate it into your life reasonably, especially on busy days.
About new products
The theme of the new product is “lighten up your mood.” Sometimes, you might have trouble focusing on work or hobbies because of an upset stomach during the day, or you might not be able to enjoy a day out with friends fully. The product is aimed at those who are interested in taking action but in a simple way.
The product is a blend of domestically grown burdock and tea leaves from Mie Prefecture, which eliminates the earthy taste of burdock tea and creates a smooth drinking experience. The tea leaves used are tea buds, which are rare as only about 30 kg can be harvested from 1 ton of tea. Using high-quality tea buds and blending them with “hojicha” reduces the bitterness and astringency, creating a mellow taste.
The product packaging features illustrations that reflect the image of “I want to lighten up my mood.”
CLEAR TEA (burdock x bud roasted tea)
・1 piece 140 yen (tax included)
・7p 486 yen (tax included)
・18p 1,220 yen (tax included)
・1 piece 3g (3g x 1)
・21g with 7p (3g x 7)
・54g with 18p (3g x 18)
Burdock (domestic production), green tea (produced in Mie Prefecture)